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A new … Continued.
It was seen as an old man's product and as a plain cigarette, although in the smallest size Class 'A'it was relatively expensive. The incorporation of the sponsor's name and the complete branding of the racing cars in a commercial livery was the first example in Formula 1 of a practice that became known as 'brandstanding'.
The company's name was changed again inbecoming Imperial Group Limited, with Imperial Tobacco Limited being placed separately purely to manage its tobacco interests.
The company launched the 'Strand' brand 3s.